Note # 1:
From CrunchBase in 2009:
A 25-year Internet and retail industry veteran, Mr. Redlitz is currently a partner at Transmedia Capital, an investment and advisory group, focused on early stage, online media related companies. Mr. Redlitz was previously an executive team member for Skyrider, a peer to peer advertising and media distribution company. Prior to joining Skyrider, Mr. Redlitz was President of Feedster, a leader in RSS search and syndication. In 1997, Mr. Redlitz co-founded AdAuction, the first online media exchange and received Ad Age's i20 Award for his accomplishments in the development of interactive advertising. Mr. Redlitz has served in executive positions for Money Mailer Inc., and lead generation companies, Get Relevant (acquired by Lycos) and Aptimus (acquired by Apollo LLC). Early in his Internet career he helped found one of the first independent online yellow pages, On Village, which was acquired by World Pages. Mr. Redlitz spent more than 10 years at Reebok International where he held management positions in sales and marketing and also owned and operated one of the first boutique sports retail chains in Southern California. Mr. Redlitz has been a featured speaker at advertising and media related conferences, and is an adviser to several early stage companies.
